Instead, John notes, they are searching using terms such as “buy” and “for sale” when looking to purchase something. The implication...

At a class recently held by the National Auctioneers Association, an instructor asked auctioneer attendees what they would search on the...

For example, if an auctioneer was selling 5,100 acres of farm land, the advertisement should read “5,100 Acres Farm Land Selling at...

Let’s say an auctioneer has a live auction scheduled with online pre-bidding beginning several days prior. How would terms such as,...

Auctioneers use a variety of marketing platforms — techniques — to advertise and promote property. Today, auctioneers use newspapers,...

This advertising was sometimes augmented with mailings (postcards, letters and catalogs) along with signs and putting up fliers around...

“Antique chest of drawers,” “Vintage jewelry,” and “Retro clothing and costumes” all suggest a certain time frame or age of personal...

Our average crowd numbers right around 250. We’ve had over 700 in attendance when our inventory was widely varied and interesting, and...

In fact, there was a lot less searching then, as before the Internet, many times people didn’t even know they wanted something because...

I’ve talked about … for lack of a better word … seductive words used in auction advertising. One such is “absolute,” where everything is...

In the United States today, there are well over 1 million auctions held every year — maybe even 2 million. And, in the history of...

A smaller regional auction firm conducts real estate auctions and does not charge a buyer’s premium. The large nationwide firm notes in...

When an auctioneer says the word, “estate” what does he or she mean? The word “estate” has long roots, dating back to the 13th century....

Bob has had live auction crowds ranging from only a few bidders to over 1,000 bidders. He normally attributes the size of his crowd to...

I told him, “1427 West 1st, in Grandview, 1:00 p.m.” Of course, he knew where (and when) I was talking about — we were standing in...

Stuart was teaching a class at the West Virginia Auctioneers Association Convention last month. He suggested that there were good ways...

For decades, all over the United States, auctioneers have been saying in marketing materials: “Selling at auction …” denoting a time and...

Sometimes it’s “… all prior printed material,” or, “… all prior announcements and printed material,” or, “… any other information either...

I was emailed a real property auction flyer the other day. Presumably to see what a great job of marketing the auctioneer did. In bold...

As an auctioneer, I have written 1,000’s of auction advertisements. As Executive Director of The Ohio Auction School, I have taught...