Many auctioneers tend to specialize. For instance, maybe an auctioneer chooses to only sell coins, or only sell pottery, or only sell...

Specializing by definition means: (1) concentrate on and become expert in a particular subject or skill. (2) confine oneself to...

Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You...